Observation #25

Why are name brand clothes, accessories and electronics a must have within the media? What is the difference between Western Family products at a foods store compared to Kellogg? Most people would say the quality, but I tend to disagree. I watched a type of documentary about this, and they gave a pretty good example of how brands have an effect on a customer. Kellogg’s Rice Crispies use the same product as Western Family, but on the shelf they have a cooler box, so therefore they are better, at least that is what everyday people think. I believe that the fashion craze goes to people’s heads. I am as much a victim of this as the next guy. Just because a shirt has the name of the store on it, or a little eagle in the corner, doesn’t mean that it is a better quality, for the most part, it mainly means that the store is getting free advertising. Of course we don’t get paid for the advertising that we do, in fact we actually pay to wear or eat it, so why do we continually do it? It’s like we are on display for everyone around to see; we are what make companies like Aeropostale, Tommy Hilfiger, and Ambercrombie what they are. I am not saying that we shouldn’t dress nice, or eat wonderful food, but measure the difference and see if the little eagle in the corner is worth the extra money.