Observation #20

Stop, pause, start, skip are all terms associated with using a remote control or a DVD player, but not with fast forwarding television, that would be crazy. The knowledge of TiVo has redefined how television is viewed and how ad agencies choose to advertise their products. All the commercials that advertisers think are being viewed can now be skipped over by just the push of a button. I am sure ad campaigns have been hurting from this revolutionary tool, but it hasn’t resulted in better commercials. One of the main reasons why people would skip over a commercial is because it is lame, cheesy, and long. I love the Super Bowl commercials because they make me laugh and they take on a new spin, instead of being boring and annoying. If commercials were always trying to live up to their potential, I think TiVo wouldn’t have as big of an impact on the advertising markets.