Thursday, July 9, 2009
Observation #9
Commercials are well thought out and highly researched to be put with the television programs that they are. I never realized how much they were researched and surveyed, but I was working on a project and it came to light. I was writing down what commercials showed and how many times they were played. It was amazing how directly connected the commercials were with the show. I watched Gilmore Girls. Commercials came on 5 times within the hour-long program for about 3 1/2 minutes for every break, resulting in about 17 minutes worth of commercials. The products highlighted in them were for makeup, clothing and facial cleansers, all things that a teenager or young adult would probably be associated with. I don’t know how well commercials work to actually sell things, but I do know that it gets the product on the market, and that in and of itself is a note of what commercials do.
Labels:
Commercial Research
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